The “I AMsterdam” campaign began in 2004 and includes a series of huge red and white “I AMsterdam” letters that move around the city.  It’s not uncommon to see children climbing on the letters and tourists posing by them like this shot taken outside the Rijksmuseum.

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Join the conversation! 2 Comments

  1. Nice shot! – I like the dynamic – I have a very similar one 🙂


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About Shutterbug Sage

While everyone can benefit from travel, not everyone is in a position to travel the world for a living. is a blog for people with wanderlust AND a real life.


Architecture, Art, Autumn, City, Fall, Photography, Street Photography, Travel


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